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Breaking News
March 17, 2026
Breaking News
Breaking News

U.S. Supplement Sales Hit $72.88 Billion as Sports Nutrition and Digital Discovery Drive Growth

 
U.S. Supplement Sales Hit $72.88 Billion as Sports Nutrition and Digital Discovery Drive Growth

Growing 5.5% in 2025, the dietary supplement industry is seeing a significant shift toward food-like delivery formats, practitioner-led product discovery, and the rapid rise of social commerce platforms like TikTok Shop.
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Top Headlines

Videos

Creatine, Active Nutrition Help Fuel Dietary Supplement Market Growth

Scott Dicker of SPINS discussed supplement sales, the ongoing surge in creatine, evolving hydration and energy formulations, and interest in hormone health.  

Market Updates

Standard Process Announces Rebrand with a Focus on Provider-Led Care, Whole Food Nutrition

The brand will roll out new elements to better support healthcare practitioners and the patients they serve.

Market Updates

Thorne Becomes Official Partner of Miami Open

The sponsorship makes the supplement brand an exclusive vitamin, mineral, and supplements partner at the tennis tournament.

Market Updates

dsm-firmenich Completes $10 million Upgrade on U.S. Production Site

The updates to the premix facility in Schenectady, NY will optimize GMP zoning, material flow, and conditioning capabilities.

Market Updates

Industry Fundraising Campaign #HopeNeedsAHome Receives PRNEWS Purpose & Impact Award

The fundraiser to support a survivor's shelter for girls in Nairobi, Kenya, was executed by The 6AM Agency, A Thousand Plus, Cypress Minerals, and Cepham, Inc.

Market Updates

Vidya Opens Probiotic Manufacturing Facility in Bunnell, Florida

The facility is the first of its kind to fully dedicate two buildings to spore- and non-spore-based probiotic manufacturing, optimizing production conditions for each type.